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We started our careers in marketing as direct mail copywriters and we still love the thrill of crafting a great direct mail package, catalog, or e-mail marketing campaign that produces record-breaking results.
Gianfagna Strategic Marketing is a long-time member of the Direct Marketing Association and has unmatched expertise in direct marketing strategy. We’ve developed hundreds of direct response marketing campaigns for business-to-business lead generation and direct sales to consumers. Our team has planned and executed direct mail letter packages and selfmailers that produce leads and drive retail store traffic ... multi-page direct response catalogs that sell products and accessories ... and high-end dimensional direct mail targeting C-suite executives.
We have particular expertise in using the data on customer and marketing databases to develop highly targeted direct marketing strategies and campaigns. We will analyze your customer database to help you better understand your buyers and their demographics and behavior. We then will apply the knowledge and insights gained from analyzing your customer data to target your marketing messages to prospects who share similar characteristics with your best customers. These are the individuals most likely to be interested in your product or service, and thus most likely to respond to your marketing communications.
Based on these strategic insights, we will craft a direct marketing strategy to cross-sell and up-sell products and services to your current customers and target your best prospects on commercial direct response databases and mailing lists with high-value offers.
When you’re ready to develop a targeted direct marketing program or e-mail marketing campaign, our services cover the full gamut of direct marketing, including planning direct response offers, selecting mailing lists, graphic design, copywriting, direct mail production and lettershop management, and order fulfillment.
To learn more about developing an effective direct marketing or e–marketing strategy, click here to get our free guide.
Read a Gianfagna client case study on successful direct marketing. |
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