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Advertising, websites, e-mail, social media, public relations, newsletters, catalogs, direct mail, trade shows, sales demonstration tools: Marketing tactics like these are always most effective when they’re executed as part of an integrated marketing communications strategy that targets your marketing campaigns and messages toward your best sales opportunities.
That’s why Gianfagna takes a strategic approach to helping clients address their sales and marketing challenges. We’ve created comprehensive marketing strategies for many business-to-business and consumer marketers and helped our clients achieve record-breaking results.
We begin by consulting with you to develop a full understanding of your brand, products, customers, prospects, market position, competitors, and marketing plan.
We will review your customer database and sales results to gain insight into who buys from you and how they buy. Then, we’ll utilize proven principles of effective marketing and our expert-level skill in targeted marketing to develop and implement a customized marketing strategy that:
- Identifies the prospects most likely to respond to your marketing promotions and campaigns;
- Delivers relevant marketing messages targeted to specific market segments;
- Supports and strengthens your brand identity;
- Makes a compelling case for your value proposition;
- Maps out an integrated marketing communications plan of marketing tactics and campaigns, such as advertising, direct marketing, social media, public relations, e-marketing, sales demonstration tools, newsletters, and trade show promotions;
- Incites action by encouraging direct response to specific offers;
- Establishes comprehensive lead management and offer fulfillment and follow-up, especially if you are a business-to-business marketer with a sales force;
- Produces tangible sales results.
We also can provide creative copywriting and graphic design services to handle the full execution of your marketing strategy. We have developed and deployed virtually every type of marketing and sales tactic, including highly personalized direct mail, catalogs, advertising, newsletters, e-mail marketing, e-newsletters, public relations, event marketing, point-of-purchase merchandising, websites, CD-ROMs, case studies, testimonials, presentation kits, and sales collateral.
Read a Gianfagna client case study on a successful marketing strategy. |
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